Storytelling applies to nearly everything we do. Whether it is to inform, persuade, entertain, motivate or inspire, we all tell stories every day of our lives. Yet despite their power, not all stories are effective in holding their audience’s attention or communicating the messages they set out to convey.
In heritage locations, narrative tends to be used narrowly, as a method to communicate the findings and research conducted by the domain experts of a cultural site or collection. It’s typically a single-user experience and can often lack emotional resonance or impact.
Emotive seeks to change that.
The outcome will put tools in the hands of professionals to create engaging, memorable stories, and enable the public to enjoy and share these stories, from anywhere. It will engage audiences in a new way, putting emotional stories at the heart of museums and heritage sites.