Blog post by Sophia Mirashrafi, Katrina Gargett and Sara Perry (University of York) The concept of the ‘persona’ is something which has been utilised in management, advertising and the technology industry since the term was first coined by Alan Cooper nearly twenty years ago (see Cooper, 1998). Used to aid in product design and the […]
Storytelling applies to nearly everything we do. Everybody uses stories, from educators to marketers and from politicians to journalists, to inform, persuade, entertain, motivate or inspire. Storytelling becomes an even more powerful tool when it taps into our emotions. We are all storytellers to some extent. Do you remember the last time you have told […]
Did you know that the Emotive project collaborates with several major European Research and Technological Development initiatives? Throughout the project we’ll be drawing on the experiences of the CHESS, MAGELLAN and PLUGGY projects as we research and develop the prototype Emotive software platform. MAGELLAN (https://www.magellanproject.eu/) is coordinated by Emotive partner EXUS and DIGINEXT SARL (DXT) also […]
On February 22-23rd, amid the august surroundings of the University of Glasgow, Emotive held its first User Workshop. The event brought together a small group of cultural and creative experts for two days of intensive, hands-on prototyping and preliminary evaluation work. Leading international specialists in user design, gaming, curation, digital engagement and interpretation listened, discussed, […]